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InvestorsObserver
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Contributor
Lee M. Allen
The cell phone is possibly the most significant invention since the automobile, television, and Jell-O. Very few other innovations have become such an important and prevalent part of our lives. You may think computers, the Internet, and light bulbs were more significant inventions but I disagree and you know I can prove it.
The three leading U.S. cell phone service providers are Verizon (VZ), A T &T (T), and Sprint (S), but the service side of things just doesn’t seem to get the same excitement as when a new handset is released. People view cell service providers as if they were electricity or water providers; not much there to get excited about. Someone calls you and your phone rings. You tap in a number, hit send and you are connected. Nothing too exciting there, either.
But when Apple (AAPL), Research in Motion (RIMM), Google (GOOG), or Palm (PALM) introduce a new phone, it’s a big production complete with marching bands, fireworks, Internet video simulcasts. Even Dell Computer |

Cell Phone Rule Of The Road #1
On a first date, obsessively use your cell phone.
She will think you are so important and “cool”
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(DELL) has been rumored to be exploring an entry into the cell phone handset business. I’m not sure how that will work for them, but I’ve heard they recently showed new phone prototypes to cell service providers and the Dell people were kicked out of the meetings. No one liked what they were showing. Maybe they forgot the marching band.
But no matter how sophisticated and snappy the phones are and no matter how wonderful the cell networks operate, there is no substitute for all the bad manners cell phone users have displayed.
Not you of course… I’m referring to all those other cell phone users.
Read on for more of Lee’s insights into the crazy wireless phone world in which we live…
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Some people may think other inventions like the computer, automobile or even Jell-O are more significant than the cell phone. But one factor should convince you otherwise. Look around; almost every man, woman, and child in this country has a cell phone. Mostly because the cell phone service providers give basic phones away for free. Some pay you to take a phone. There are many more cell phones in use than computers, automobiles and Jell-O –a product of Kraft Foods (KFT)- combined.

Cell Phone Rule Of The Road #2
Start your kids as early as possible. It’s never too soon to learn good
cell phone habits. |
An unfortunate unintended consequence of this rampant cell phone use is that a whole subculture of bad cell phone manners has emerged. They are like motorcycle gangs but without the Harley-Davidson (HOG) choppers.
I will give people the benefit of the doubt and assume the only reason they have bad cell phone manners is because there is really no cell phone etiquette rulebook like they have for automobile drivers. You don’t need to take a license test to get a cell phone. You just ask for one, plunk down your American Express (AXP) or Visa (V) credit card and it’s yours. No tests, questionnaires, or quizzes administered.
Unfortunately, at this point 99.8% of the people in this country own a cell phone and have no idea about the basic rules of use. Sure; they know how to place and receive calls. But even the most basic sense of etiquette is well beyond most common knowledge when it comes to the gentile and considerate art of cell phone use. |
I consider myself a worldly, knowledgeable person, but I have no idea what to do with my cell phone is some cases.
Let’s say it’s around 10:30 in the morning and the full gastric effect of my breakfast coffee –Folgers is a product of the J.M. Smucker Company (SJM)- has just occurred. I am in our less than $1.2 million men’s room enjoying the Wall Street Journal –owned by NewsCorp (NWS)– as I take care of essential biological business when all of a sudden my cell phone rings.
Do I answer the cell phone call? What if the person on the other end asks where I am? Do I lie or tell truth? What if the guy in the next stall flushes and my caller asks what that sound is? I could say I was at Niagara Falls, but then they would ask why the noise stopped. “Oh… I meant I was in a subway station and an express train just passed by.”
How many times have you been in the restroom and heard someone else’s phone ring or actually heard someone talking on a cell phone while taking care of their personal biological business? Once is too many times for me. I walked into the restroom a few weeks ago and heard a man talking to someone in one of the stalls. Did he realize everyone could hear about his dinner plans, work related gripes, and boasts about his digestive production?
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Cell Phone Rule Of The Road #3
If your phone falls into the toilet,
block the door and call tech support.
Ask for the phone recovery department. |
What does a person do if, while using a cell phone the restroom, it drops into one of the various and always sparking clean plumbing fixtures? Do you retrieve it yourself or call a plumber? Or do you call the cell phone provider’s customer support line? Surely Sprint, A T &T, or Verizon has someone to retrieve lost cell phones. Of course, you would need to make the customer support call using someone else’s cell phone brought into the restroom. Do you wash your hands before or after using the Good Samaritan’s phone? A rule book is definitely needed here.

Cell Phone Rule Of The Road #4
DO NOT use your cell phone in this Chicago Deli |
Taking this one more step… Wouldn’t it be fun to call one of your coworkers when they are in the restroom. Just to see what they do? Will they answer the phone or not? This could be the subject of a non-sports related office pool. Are executives more likely to answer while in the restroom than the rank and file? If they answer, make up a seemingly legitimate reason for the call, “Someone is here from Publisher’s Clearinghouse carrying a huge check with your name on it. They want to see you now. Where are you?”
There is a delicatessen in Chicago who shall remain nameless, because they probably wouldn’t send me a gift certificate anyway, that strictly forbids cell phone use. Maybe it’s because people talk too loud when they are on a call or it slows the ordering process, but they are real cell phone haters there. |
How do I know this?
I visited this infamous deli named after its owner to pick up some of their oversized sandwiches, also named after the owner, for myself and some business associates. Soup was also on the menu and I decided to get some. I thought I would call my associates to see if they wanted soup, too. About six seconds into the phone call my cell phone emitted an ear piercing unnatural noise sort like a cross between thunder and the sound of a small child screeching. This deli had some kind of high-tech system that sensed cell phone use, scrambled the call, and then cleaned the wax out of the callers ear. What’s next?
People seem to think cell phone use in a movie theater is the highest form of insult to humanity. Theaters make all forms of catchy humorous preshow announcements. Everything from puppets to former action stars tell you twenty-seven different ways to turn your cell phones off. We have heard this cute, cautious, stern plea so many times so many different ways. Maybe they should just get one of these stealth cell-phone destroyers like that Chicago deli uses. But it would be really great if they could get this screaming cell phone scrambling device to target people who talk during the movies, too. Some people – not you of course - think they are sitting in their own private media room. If there was a pause and rewind button in the movie theater, they would probably use it. But if they were zapped with a harsh thunder-scream when they talked, that would quickly be the end of talking in movie theaters.
What’s with the cell phone use threats on passenger jets?
They warn passengers before we take off to absolutely positively turn off our cell phones and not turn them back on until the flight has landed. Are they trying to say the jet could veer off course, lose altitude, ignite the $2 pillows, or the doors could suddenly fly open if one of our cell phones makes or receives a call? |

Cell Phone Rule Of The Road #5
Posters like these don’t really refer to you.
Use your cell phone
all you want.
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Now this could be scary.
But don’t worry. I know for a fact that cell phones do not affect passenger flights whatsoever. Sure, you might break some Federal Aviation Administration rule by leaving your cell phone turned on, but this will not harm the jet.
How do I know this for a fact?

Cell Phone Rule Of The Road #6
If you or a loved one is getting married
be sure to use the appropriate bride and groom
on the wedding cake
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One time, on a flight, I accidentally left my cell phone turned on… By “accidentally” I mean I left it in my coat pocket stuffed in an overhead bin and I was in the window seat so I could not get up and get to my coat before takeoff. By “could not” I mean I tried, but by the time I remembered the cell phone was still switched on, the jet was already rumbling down the runway. I know those flight attendants are trained to tackle large men like me who try to get up for a stroll while the jet is moving, so I thought I would sit this one out.
I worried my little Palm Treo might cause the flight some trouble. At that very moment, the jet’s black box was probably registering the deadly radio waves from my cell phone. As soon as the seatbelt light went off, I motioned to my two seatmates that I had to get up. I answered their annoyed looks with the universal “I have to puke” signal. But before I could get up, deep in the overhead bin, my cell phone started ringing. A look of shear fear spread over the flight attendants’ faces. They dug though the overhead bin in search of the loaded cell phone as it persistently rang.
One of them grabbed the phone and tapped what they thought was a power down button. But this was a Palm Treo so she had pressed the speaker phone button, “Hello, Lee, this is your mother. Are you there?” |
I am living proof that the jet landed safely, but if there was a clear set of rules for cell phone use, the world might be a better place for all of us.
If you have any thoughts on good cell phone etiquette or have a story about cell phone users behaving badly, please e-mail me at LeeAllen@InvestorsObserver.com.
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